2012年5月10日星期四

Inside Horween Leather

This past summer I took a trip to visit the Horween tannery in Chicago. The purpose of the trip was to document the process of making shell cordovan for Wolverine. (Full disclosure, Wolverine is a client of my marketing firm Paul + Williams.) The cordovan would eventually be used in the making of the newly released Wolverine 1000 Mile 721LTD boots. To be able to go out there, see the Horween plant and document everything was really an amazing experience. To follow the process of making these special (and damn-good-looking in my totally-unbiased-opinion) boots was definitely the highlight of my summer and something I am really proud to have been a part of. While the cameras were rolling I tagged along shooting hundreds of photos of Horween, which up until now, have been sitting in a folder on my computer. With the boots just landing in stores I feel like it is time to show you all some of my favorites from Horween. (I also have a photo series from the factory where the boots were made. Standy by for that.) I can say for certain that the legend of Horween is 100% real and was something experienced first hand with them this summer in Chicago. You’d be hard pressed to find better people. They remind me of the folks back home in Ohio — salt of the earth.

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